I don't know if you'd call it a code of conduct, but more of a creed by us hard core workout fanatics. If you Lift Hard, you're sure to Die Strong. No regrets, no excuses. Not a bad policy.

Nothing is more iconic in the world of professional bodybuilding, or in a general display of strength, than a flexed bicep. It was a no-brainer in this case. Keeping things nice and simple, the flexed monster bicep is the prefect centerpiece for a such design, simple message. We didn't include our Ironville stylized logo beneath design as virtually all others. When you're trying to send a simple message, you don't muck it up added elements and support graphics.

We hope our audience appreciates this kind of simplicity as we do. We don't push our brand of custom bodybuilding clothing all that hard, just ourselves. This is virtually the same mentality of any serious power lifter or pro body builder that you see in the muscle magazines. It's not always about being the biggest, or even the best. We give it our best shot every day, and in the end, our brand will live on, strong as always...