If you've attended any sort of bodybuilding show or powerlifting event in the recent past, you know as well as we do that their really isn't much in the arena of custom designed weight lifting shirts. The major department stores may offer big brands or claims of higher performance, but how much character lies beneath? Does it truly reflect your style or attitude? You can bet the designer of that garment hasn't the first clue about winning a powerlifting meet or training for a bodybuilding show in hopes of Pro status. This is what makes Ironville different from any other national brand. Our gear is designed for weight lifters, by weight lifters. We boast the mass on our bodies, and not that of our global market share.
Ironville Clothing Co doesn't, nor will ever, claim to be the biggest in the industry, just the best. In fact, we're just fine keeping things on a smaller, quality controlled scale. The bigger you get, the sooner you forget where it all started. Like the days back in the corner of the gym, music screaming in the headphones, sweat rolling, busting out set after heavy set. Our gear is driven by the same attitude. And if you want to chop the sleeves, or split the neckline, we say "let'er rip!" The means by which you rock our hard-core weight lifting shirts is as individual and personal as the way you train. It's your way, or no way. Case closed.
As times change, so do the tastes and tendancies of the current, and next generation. When you look around at the Arnold Classic, in Columbus, Ohio, you still see a lot of the same old gear dating back as far as the early 90's. Not to tread on the pioneers of this catagory, but styles and trends change when given the choice. Bodybuilders of today look more massive than ever before, with the definition to match. New supplements and training techniques have evolved and help pave the way. So why hasn't the market for weight lifting apparel? This was the very question that Ironville was founded upon. Time for change. Time for choice.
The reaches of our exclusive distributors has gone global. From the U.K., to Malaysia, and down to Australia and Singapore, the brand has attained world-wide acclaim. What once existed as a single chest logo printed on a black tank top, has grown into a full-scale line of weight lifting shirts and goods proudly worn by the best athletes in their respective muscle sport. And we took a different angle to get here. Instead of garnering our brand equity by means of some big-shot, professional athlete, we just let the brand work-horse it's way into thousands of gyms, world-wide. Now, we exist as an army of thousands, world-wide, earning respect by numbers, and countless hours under the big iron. Our aesthetic line of weight lifting shirts are for us folks that let our work ethic and attitude do the talking. As far as we at Ironville are concerned, let the rest of those wannabe's get their gym gear at the mall.
Any questions about our line of discount gym gear, or to reach us with questions regarding the Ironville brand, feel free to drop us a quick email. We're always happy to communicate with any and all soldiers of iron.
info@ironville.com
